I’ll start with the short answer — yes!

It’s still crucial to have a website even if you’re getting leads and sales through your social media platforms. 

A website offers significantly more customization options than social media. Plus, you have total ownership over your website, unlike social media pages which are owned by a larger entity.

If you’re starting to see dollar signs at the mere mention of a website, relax. You don’t need to have an elaborate website with all the bells and whistles. Instead, a simple, low-cost website is all it takes to elevate your business. 

3 Reasons You Need a Website

Even businesses that use social media to find and engage with customers still need to have a website.

Here’s why. 

1. You can control it

Your social media pages might feel like they belong to you, but they are the property of whoever owns the platform (i.e., Meta owns Facebook and Instagram). That means you’re at their mercy when it comes to how your page looks, who can see it, and how it displays in other people’s feeds.

With a website, you can control its look and feel. You can also create navigation that makes sense to the end-user and quickly directs them to the information they’re looking for. Owning your digital property is as important as owning tangible assets. 

Plus, you’re out of luck if a social media platform goes offline suddenly. Remember when Facebook shut down for 8 hours in October 2021? Ads didn’t run, and business pages were completely dark, resulting in millions of dollars being lost. When you use a website and social media, you have multiple avenues available for your customers to find you.

2. Have more customization options

Your website benefits you as much as your users. For example, you can use your website to send invoices, manage payments, and send emails. Your website also helps you market your business on Google and gives you options for showcasing your best work and customer testimonials. 

3. It’s more professional

Finally, having a website along with a social media presence is seen as more professional than having a social media presence alone. One survey found that 92 percent of consumers prefer working with businesses that have a website and social media presence to businesses that only operate through social media.

The Good News? You Don’t Need to Build Your Website Alone

Operating through multiple digital channels is a smart way to reach a broader audience and make it easier for your customers to find you online.

The good news is that you don’t need to spend a fortune or be a web developer to build a professional website. Instead, look for an experienced office manager who has marketing experience and can create a simple website, manage your social media, AND keep up with bookkeeping, ordering, managing employees, getting through worker’s comp audits, and more.

Seem too good to be true? It’s not! I can manage all of these tasks and then some. Call 828-279-8213 to learn more about how I can help you keep your schedule full and your customers happy!